E-commerce is all about making money by selling goods and services. E-commerce wouldn’t exist if there were no sales at all! Whether you are just starting with an online store or have been operating one for a while, you undoubtedly understand the value of increasing your sales.
Believe it or not, there are millions of E-commerce businesses, and on average, only about 2% of visitors convert. That means that only one out of every fifty website visitors makes a purchase. That’s a lot of chances lost, isn’t it?
There is an intense rivalry as online firms battle to stand out, draw in, and convert web traffic. Finding innovative and efficient ways to boost E-commerce sales is a top priority unless you’re Amazon.
So, how may E-commerce sales be increased? You won’t have to exhaust yourself in the process, and it’s evident that this is not some complicated science. You can achieve your revenue targets by combining clever ideas and cutting-edge techniques.
Let’s begin straight away!
How do E-commerce Sales work?
A straightforward business strategy where people or companies offer goods or services online. Because all transactions take place online via an online marketplace, it can be referred to as the online adaptation of the conventional sales model. Naturally, things are not delivered online through the screens of your smartphone or laptop. While some services are not.
Regarding E-commerce, both B2B companies and individuals can generate revenue by listing their goods and services, promoting them, and carrying out a lot more activities online. The nicest thing about it is that they can run their business and sell their goods without even owning a physical site. Business owners can simply make sales by using third-party services for goods storage and shipment.
To properly answer your question about how to boost online sales, you must first respond to these three questions.
Top Strategies for Increasing Online Sales
Let’s get down to business. The top techniques to boost your E-commerce sales are listed below.
1. Employ exit popup offers.
Exit popups may be a very powerful conversion strategy for keeping visitors on your site longer and persuading them to perform a certain action. One such tool is Picreel, which uses cutting-edge cursor tracking technology to monitor site users’ behavior and bring up customized offers at the ideal moment.
You can have precise control over who sees what offers and when using conditional statements. This is perfect for drawing in website visitors who have spent some time examining different products, as well as for preventing shopping cart abandonment and converting visitors into customers. Let’s look at how to exit popups on your E-commerce site that might increase revenue.
2. Provide Affordable Prices
Finding your pricing’s sweet spot is essential to success, whether you’re a well-known brand that sells only its products or a reseller of other well-known brands. The Pew Research Center reports that 86% of Americans believe it is critical to be able to compare prices from several online merchants, with the best seller with the lowest price coming out on top.
You might start by investigating the costs that your rivals are charging. Try to provide comparable prices, and if your goods or services have better quality or more features, emphasize those aspects to draw attention to them.
3. Provide Objective reviews
Having customers publish frank reviews of your goods inspires confidence in potential customers. 82% of customers look up reviews and ratings online before making a first-time purchase. Nearly all consumers under the age of 50 read reviews before making a purchase.
Sadly, some dishonest websites exploit the influence of reviews by publishing phony reviews or paying customers to leave positive evaluations. Smart customers are skeptical of websites that only display 5-star ratings, thus accepting all feedback, good, terrible, and ugly, demonstrates to them that you believe in offering honest, helpful reviews.
4. Employ paid advertising.
The bottom line is that you need a marketing strategy to raise brand awareness and generate traffic to your website unless you are a well-known brand that consumers search for by name. Paid advertising, including social network ads and Google Adwords pay-per-click campaigns, can be a highly successful tactic to bring your E-commerce site in front of customers who are already looking for products similar to yours.
A/B testing can be used to execute short, numerous campaigns across several platforms and assess the outcomes. Take your initiatives to the next level once you have a strong grasp of what potential clients desire.
5. Set up Retargeting on Your Site.
Retargeting, also known as remarketing, involves displaying advertisements to website users who have browsed around but have not taken any further action. Retargeting campaigns display user ads in social media or web browsers; they can be broad brand advertisements or very specific, displaying goods that a visitor has seen or left in their shopping cart.
Even discounts for returning to your website and finishing a transaction can be promoted using ads. You can quickly collect information on repeat visitors and existing customers with the aid of a popup campaign to retarget them with pertinent offers.
How an E-commerce Consultant can Help You to Boost Sales?
E-commerce consultants are becoming more and more important in today’s corporate environment. An e-commerce consultant provides a range of services, with a primary focus on e-commerce site analysis, positioning within business marketplaces, and assisting owners in achieving their objectives. They also provide consulting services for e-commerce store administration and expansion.
- E-commerce experts have a thorough method for identifying problem areas in your online store.
- An e-commerce consultant will make suggestions on how to increase traffic and sales.
- They guide how to monitor growth objectives, institute accountability, and enhance the hierarchy of the store.
- A business consultant for e-commerce websites would be well-versed in the fundamentals of digital marketing, including search engine optimization, blogging, social media marketing, online branding, and other techniques that e-commerce companies can employ to advertise a product.
- At various stages of their growth lifecycle, e-commerce shops can work with a marketing expert. They can aid established stores in locating important cost areas to save operating expenses as well as new businesses in identifying growth potential.
An e-commerce consultant will create a strategy specific to your company’s needs to increase your ROI and cut costs based on the niche of your e-commerce shop, the categories of products you are selling, and the target market you are focusing on.
Here are just a few of the numerous good arguments for hiring e-commerce experts.
1. They Aid in Increasing Sales
An estimated 65.23% of shopping carts are abandoned on average. This indicates that a startling 65 out of 100 customers abandon the checkout process. This illustrates the money you are losing out on from each client. A business consultant for e-commerce will examine your website and compile a list of potential reasons why customers could abandon their carts. They may assist you in customizing your website to make it more warm and user-friendly.
2. They Offer You Objective Criticism
You can anticipate some prejudice in a friend or family member’s opinion if you show them your internet store. Additionally, they are not likely to have the same level of expertise or in-depth knowledge of the online buying environment as a professional consultant.
When you show a marketing consultant your website, they will conduct a complete audit and provide you with an unbiased opinion on what you are doing correctly and wrong. You might be shocked to learn about some minor website changes that could trigger a sales boom. For instance, they can advise you to concentrate on reputable multi-vendor markets.
3. They Aid You in Concentrating on the Correct Audience
If you are online marketing your business but aren’t focusing on the right demographic, you are wasting your money. For instance, if you run a website design service, you should concentrate on helping people or companies who want to launch websites.
Businesses frequently suffer because they are unable to reach out to their most profitable but limited target audiences. You will be able to concentrate all of your available resources on marketing to the appropriate target group with the help of an e-commerce business expert.
Online business owners must work with an e-commerce expert because the field of digital marketing is constantly evolving due to Google updates. If your company does not change as soon as possible, it will fall behind. An e-commerce consultant can help you fill in the gaps in your business model and make the greatest use of the resources at your disposal to grow your company.
